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Summary: Influence by Robert Cialdini, by Sameer Mathur, Sarah Martin
PDF Ebook Summary: Influence by Robert Cialdini, by Sameer Mathur, Sarah Martin
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This work offers a SUMMARY of the book "INFLUENCE: THE PSYCHOLOGY OF PERSUASION" originally written by ROBERT CIALDINI.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
This work summarizes the central message and key insights presented in the original book.
- Sales Rank: #235885 in eBooks
- Published on: 2012-11-27
- Released on: 2012-11-27
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
nothing special
By Patrick Bet-David
There wasn't enough how to on dealing with different point the author highlighted. I would've liked to see specific steps on how to address different areas.
0 of 0 people found the following review helpful.
Read the Cialdini book!!
By Asdrubal Trevi�o Alanis
Read better the original book by Cialdini
0 of 0 people found the following review helpful.
ceopeergroups
By Richard
A must read if you are in sales
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